About softheartco
❤️ About Us
softheartco was founded with one mission:
To break the silence surrounding mental health and suicide—and remind every person that they matter.
After losing his brother Michael to suicide, our founder, Mark DiGioia, made a promise:
“No one should ever feel alone in their struggle. "You are seen. You are heard. You are not a burden"
What We Believe
We believe vulnerability is strength.
We believe asking for help is courage—not weakness.
We believe every person deserves to feel heard, supported, and valued.
softheartco is more than just apparel—it’s a movement.
Each item is designed to inspire connection, spark conversation, and support those navigating mental health challenges.
🤝 Where Your Support Goes
10% of every purchase is donated to organizations providing life-saving mental health support, including:
- The American Foundation for Suicide Prevention (AFSP)
- NAMI (National Alliance on Mental Illness)
- The Trevor Project
- VA Mental Health Services
- Stop Soldier Suicide
When you shop with us, you’re not just wearing a message—you’re helping fund real change.
📣 Join the Movement
Wear it. Share it. Speak it.
When you wear softheartco, you’re part of a community committed to compassion, courage, and connection.
Together, we’re breaking the stigma—one heart at a time.